Cloud 9 Software, provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental/orthodontic service organizations, recently acquired ToothFairy LP, a customer experience management (CXM) software designed for the orthodontic industry. According to Cloud 9 Software, ToothFairy helps orthodontists optimize their sales pipeline and maximize returns by leveraging the personal insights of potential patients and best practices from other industries.
ToothFairy reportedly is the result of years of research and the application of high-reliability organizational principles to orthodontic practice management. ToothFairy is designed to solve the five problems facing orthodontists today: (1) losing patients to competition, (2) hiring and retaining talent, (3) winning new patients, (4) patient recalls falling through the cracks, and (5) leading and motivating teams.
As part of the acquisition, Trude Henderson, founder of ToothFairy, has also joined Cloud 9 in the role of director, practice growth strategy. “We are thrilled to complete our partnership with Cloud 9, a company that shares our commitment to providing customers with the modern solutions they need to help improve their competitive advantage, accelerate sales velocity, and better serve patients, thus enabling them to retain existing customers for generations to come and win new ones—sooner,” Henderson said.
Mike Ressel, CEO of Cloud 9 Software, shared, “The acquisition of ToothFairy represents Cloud 9’s on-going commitment to being the strategic platform of choice for practice growth and optimization. Enabling more starts and retaining talented staff have never been more critical to our customers’ success. We are delighted to extend ToothFairy’s game-changing capabilities to our valued customers.”
Cloud 9 customers will be able to add the new service to take advantage of ToothFairy’s CXM tools. Cloud 9 Software says this will enable practices to shorten the learning curve for new treatment coordinators, increase sales velocity, remove pipeline roadblocks, and prevent lost sale opportunities. The proprietary algorithm reportedly zeroes in on consumer buying motivations, differentiates “hot vs cold” leads, and helps staff overcome objections with real-time coaching, scripting, and call to action buttons. According to Cloud 9 Software, current users of ToothFairy have called the recall fall protection system “the most robust and easy-to-use in the industry.”