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Wednesday, September 28, 2022
HomeOrthodontistFormer Invisalign Executive Joins LightForce

Former Invisalign Executive Joins LightForce


Former Invisalign executive Roger George has joined LightForce as a member of the company’s board of directors.

LightForce, makers of fully customizable 3D printed braces system, announced that industry veteran, Roger George, has been appointed to the company’s board of directors.

George served as senior vice president of global legal and regulatory affairs at Align Technology, helping that company scale during a pivotal time in their growth.

He became an established expert in establishing, prosecuting, and protecting IP in the dental industry, according to LightForce.

“Roger has been in the orthodontics space for over 15 years and understands what it means to focus an organization for rapid growth,” said Alfred Griffin, LightForce CEO. “His industry knowledge, functional expertise, and leadership experience in a hypergrowth environment will all be invaluable to the LightForce team and the Board as we pursue our mission to create a new standard of care for braces.”

“Based on my experience, I see a tremendous opportunity in front of Alfred and the LightForce team,” said George. “Clear aligners demonstrated that customized treatment plans based on 3D-scans and sophisticated software were the future of orthodontics; however, the vast majority of patients continue to be treated with braces. It’s truly exciting to join LightForce as they drive the second-wave of digitization and customized braces therapy to address this huge segment of the orthodontic patient population.”

LightForce is a digital platform providing orthodontists with fully customized, 3D printed tooth-moving tools. It was founded in 2015 by Alfred Griffin, DMD, PhD, MMSc, along with Lou Shuman, DMD, CAGS.

“Based on my experience, I see a tremendous opportunity in front of Alfred and the LightForce team,” said George. “Clear aligners demonstrated that customized treatment plans based on 3D-scans and sophisticated software were the future of orthodontics; however, the vast majority of patients continue to be treated with braces. It’s truly exciting to join LightForce as they drive the second-wave of digitization and customized braces therapy to address this huge segment of the orthodontic patient population.”

Photo courtesy of LightForce

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