OrthoFX announced their launch to U.S. orthodontists at the American Association of Orthodontists Annual Meeting in Miami Beach, Fla. As a part of the launch, the all-in-one clear aligner platform announced the commercial availability of Rescue and Bright Aligners—what the company calls “two breakthrough polymer innovations that are designed to eliminate treatment breakdowns while providing instant gratification to orthodontic patients.”
According to the company, most patients do not wear their aligners as prescribed—22 hours daily. This results in treatments going off-track. Today, the only way to remedy this deviation is through additional doctor visits and a treatment restart. The current recovery process can result in 8+ weeks of delay and requires multiple, unplanned office visits.
Rescue aligners work in conjunction with OrthoFX’s proprietary, AI driven remote monitoring solution—FXOnTrack—reportedly creating a closed loop system for the proactive detection and elimination of aligner failure. When FXOnTrack reports that a case is off-track, orthodontists can trigger the production of a rescue aligner which is shipped directly to the patient’s home. This unique aligner provides the required flexibility and consistent forces to correct up to 1 month of deviation from plan with no office visits.
Loc Phan, co-founder and head of material engineering said, “With the launch of rescue aligners, we are eliminating a vexing problem that has plagued the clear aligner industry for the past 25 years”
Meanwhile, Bright Aligners are designed to address patients who have disliked how long It takes to see any meaningful straightening results. As the company points out, this problem has resulted in lower patient uptake of available solutions and a general sense of dissatisfaction with the category. To further exacerbate this problem consumers today expect instant gratification from the products they use. OrthoFX is addressing this need with a new proprietary aligner, called OrthoFX Bright, which is designed to make teeth appear whiter and straighter from day one of wear.
“The exciting launch of OrthoFX’s Rescue and Bright Aligners supports their commitment to revolutionizing clear aligner therapy. We are developing an intelligent, continuous care system to advance the standard of care in the industry,” said Ren Menon, co-founder, and CEO of OrthoFX.